Ethical Issues and Dilemmas Faced by Coca-Cola - 1461 Words

The Coca-Cola Company struggles with ethical crises Delineate the ethical issues and dilemmas the company faced The Coca-Cola Company has faced many ethical issues in the past. In the year 1999 in the month of June, about 30 children in Belgium became ill following the consumption of the companys products. The company recalled the product, however, the problem continued to escalate. All Coca-Cola products were recalled by the Belgian government and this was soon followed by the officials in Luxembourg and Netherlands. The contamination was traced to a poorly processed batch of carbon dioxide. The situation was ruled out to be a health hazard and was judged to be minor. In Poland, a shipment of Bonaqua, a water product was found to be contaminated with mold and in France, 100 people became sick and this led to banning of all Coca-Cola products. The company was slow to respond in all these scenarios. The company tried to run a marketing campaign to regain confidence in their customers and improve sales. However, the campaign was halted by the Belgian government. In 1999, Coca-Cola was extremely aggressive in the French market. This led to denial of approval of Coca-Colas bid to buy Orangina and the company was also forced to scale back on its acquisition of Cadbury Schweppes. Italy won a lawsuit against Coca-Colas anticompetitive prices which made the company have to set competitive prices. This was another ethical issue. The company was sued in 1999 for racialShow MoreRelatedThe Coca-Coca Company Struggles with Ethical Crises Essay1335 Words   |  6 Pages: â€Å"The Coca-Coca Company Struggles with Ethical Crises† HRM 522-Ethics and Advocacy for HR Professionals Abstract Since the late nineteenth century Coca-Cola has been a successful company. Coco-Cola went to war with its competitor PepsiCo throughout the 1990s as Coca-Cola expanded its market overseas. Its overseas sales increased to the point where over 85 percent of its sales came from outside of the United States (Ferrell, Fraedrich and Ferrell, 2011). As a consequence, the Coca-Cola brand andRead MoreThe Coca Cola Company Struggles With Ethical Crisis1174 Words   |  5 PagesThe Coca-Cola Company Struggles with Ethical Crisis The Coca-Cola Company has struggled with ethical problems since the beginning of the 1990’s. The company has been accused of discrimination, interest of conflicts, and channel stuffing. (O.C Ferrell, John Fraedrich, Linda Ferrell, 2011) The Coca-Cola Company is known as the world’s largest beverage company. 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Their homeRead MoreCorporate Social Responsibility ( Csr )934 Words   |  4 Pagesevaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. Some businesses are struggling to balance corporate and social aims due to the growing societal attention in CSR. This essay will compare and contrast arguments in favour of and against CSR from the perspective of firms. Main Body MajorityRead MoreCorporate Social Responsibility : Csr1292 Words   |  6 Pagesevaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. 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